How To Use Trade Shows Wisely

by Tom Egelhoff

Many small businesses put up booths at local, regional and national trade shows. They are a great way to reach your target market. But are you missing some valuable customers by staying in your own niche?

Your target market often has other interests and needs that attract them to other types of trade shows that might fall outside your industry. For example many golfers also play tennis. It you sell golf equipment you might want to experiment with trying some items at a tennis show.

Be aware of the other areas of interest that might be additional profit centers for your business. You never know where customers might come from.

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