Table of Contents:

"How To Market, Advertise And Promote
Your Business Or Service In A Small Town"


by Tom Egelhoff

PREFACE - Page 7

Dr.Mike Reilly, Professor of Marketing at Montana State University, gives his views about the value of my book to small business owners. To read his remarks click here.

SMALL TOWN 101 - Page 10

A quick 10 page primer on How Small Towns Work. What are the major differences between major cities and small towns as related to this book and how it can help you in your small town.

SECTION ONE: CHAPTER ONE:
THE SMALL TOWN MARKETING PLAN - Page 19

Getting started. How to gather the information you'll need to kick
start your marketing plan and keep it going.

CHAPTER TWO:
STEP 1: BUSINESS RESUME - Page 22

Here you assemble everything you need to know about your company. Who you are and where you want your business to go. Who are you? If you would like to read the first two chapters, Click Here.

CHAPTER THREE:
STEP 2: S.W.O.T. - Page 29

Strengths, Weaknesses, Opportunities, Threats: There are things you can do and things you can't. Here you will learn how to overcome the challenges your business faces against the competition.

CHAPTER FOUR:
STEP 3: SALES FORECASTING - Page 31

How much do you have to make to keep the doors open and food on the table? A complete small town sales course along with how figure your "break-even" point. You'll also learn how to estimate what you need to do to keep your business alive in a small town.

CHAPTER FIVE:
STEP 4: WHO AND WHERE ARE YOUR CUSTOMERS - Page 60

Who are your customers? How do you find them? How do you know the ones you've found are the right ones? This chapter will help answer all those questions.

CHAPTER SIX:
STEP 5: HOW TO CREATE A PLAN AND WORK IT - Page 67

To make the marketing plan work, you have to have a plan and execute it. I'll take you through how to do it.

CHAPTER SEVEN:
STEP 6: HOW TO POSITION YOUR BUSINESS - Page 73

How does your product or service stack up against the competition? Would you like less competition? I'll show you how to be in a class by yourself with no competition.

CHAPTER EIGHT:
STEP 7: WHAT DO WE SAY, HOW DO WE SAY IT,
AND WHERE DO WE SAY IT - Page 81

Everything you always wanted to know about radio, tv, newspapers, magazines, direct mail and net advertising, but were afraid to ask. I'll show you the strengths and weaknesses of each form of advertising and how to use them in small towns or markets.

CHAPTER NINE:
STEP 8: DESIGN A MARKETING CALENDAR - Page 171

With my marketing calendar you will always know exactly where your marketing is and where its going and when.

CHAPTER TEN:
STEP 9: EXECUTE YOUR PLAN OR
PLAN YOUR EXECUTION - Page 174

Execute your marketing plan. Can your baby walk by itself?

CHAPTER ELEVEN:
STEP 10: IS YOUR PLAN WORKING? - Page 175

Is your marketing plan working? Do you need to regroup? How to evaluate what is happening.

SECTION TWO:
SMALL TOWN SUCCESS PRINCIPLES - Page 177

Small towns are not big towns and some things that work in big cities just don't hack it in small towns. I'll show you what works and why.

SECTION THREE:
SMALL TOWN ADVERTISING - Page 181

How to reach small town folks with the right message in the right way. Here you'll find 10 points that will make your small town advertising message stand out.

SECTION FOUR:
SMALL TOWN PROMOTION - Page 184

Newspapers, tv, radio and news releases. How to get your message out there without an advertising budget.

SECTION FIVE:
HOME BASED MARKETING SUCCESS PRINCIPLES - Page 188

Have a home based business? There are three things you must master to succeed in a home based business. Any one of them can end your business. I'll show you what you need to succeed at home.

SOME FINAL THOUGHTS - Page 207

Some last minute coaching tips to inspire you to greatness.

WORK BOOK PAGES Page 209


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