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101 Free Small Business Marketing, Advertising Ideas, Tips And Tricks

One of the great things about being older is having had the opportunity to work with some very intelligent and creative people over the past thirty years. It is a thank you to them that I share this information with you. Since the information ...

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25 Free Low Cost Small Business Advertising Tips

by Tom Egelhoff If there is one mistake small town businesses make more often than any other it's, "What ever is left over, we'll use for advertising." Marketing and advertising is an investment, not an expense. I know it sure ...

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Telephone Sales: How To Sell On The Phone

by Tom Egelhoff The Internet, instant messaging, fax machines, email, FedEx® are the principle tools for many businesses large and small. But the most used tool, by far, is still the telephone. A great number of small town customers still let ...

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Top Ten Advertising and Marketing Tips for Contractors, Builders and Remodelers

by Tom Egelhoff The following scenario is very common to self-employed business owners in the construction industry. When you are looking for construction jobs you're not making money and when you are doing construction jobs you are not finding ...

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How to Find Profitable Clients for Your Landscaping Business

by Tom Egelhoff There is a process for finding clients in any business and the landscaping business is no exception. Having grown up in the landscaping business I have found that most landscaping businesses fail because they either spend too much ...

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How to Do A Small Business Feasibility Study

by Tom Egelhoff Starting a small business in a small town is much different from a big city. Simply because of the sheer numbers in big cities you can make a lot more mistakes in your business than you can with a small town. For example, let's ...

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How to Start and Manage Your Own Marketing And Advertising Firm

by Tom Egelhoff This is an email question I received from B.G. in Florida. Hi Tom, I need information on starting and managing my own marketing and advertising firm. Tom's Answer You didn't give me much to work on but here are some ...

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Five Ways to Make Your Small Business More Profitable

by Tom Egelhoff The Beatles used to be known as the “fab four” during their heyday in the early to mid sixties. Four musicians working together that changed the face of music and influenced others for generations to come. Due to ...

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Six Ways To Build Customer Trust And Confidence

by Tom Egelhoff One of the major challenges for new small businesses is business building. As your business grows you are constantly dealing with and building relationships with new customers. In surveys I've seen, the biggest reason customers ...

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How to Sell Anything to Anybody Face-to-Face

by Tom Egelhoff One of my early sales jobs was with Victor Business Machines. Every Monday morning I would make 75 cold calls, door to door, trying to find 20 businesses that would let me bring a product in for them to try. The national closing ...

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