Small Town Radio Is Different

by Tom Egelhoff

If you've ever made a cross country car trip you know when you are listening to a small town radio station. They just don't have that slick big city sound and delivery. I don't mean they sound like hicks but there is a small town feel to the whole station no matter what the format.

Keep this in mind when it comes time to advertise. Local listeners are used to that "small town sound." If your commercial is too slick and too polished it may stand out and actually turn locals off rather than entice them to come on down to your business.

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