True False Brochure

by Tom Egelhoff

Is your business easy to explain to prospects? Are there misconceptions about your industry? If so, try the take-a-test brochure as an effective way to clear things up.

The front of the brochure will feature the common misconceptions in question form with boxes to indicate True or False answers. Your customers will answer, then be pleasently surprised, when they see the correct answers inside that clear up the misconceptions about your companies products or position.

The strength of this idea is that this type of exercise stays in our memory longer than the same message in a conventional brochure. We find we were misinformed about the company or industry and are now more knowledgeable.

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