Personalize That Small Mailing
For More Profits

by Tom Egelhoff

Not every business can do a million person mailing. Especially in a small town. But if direct mailing is in your marketing arsenal then take the time to personalize your mailing.

If you're doing a small mailing, 50 to 100 or so, your customers will really appreciate the personal touch of a private note to them. We all like to be noticed and appreciated.

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