How To Make Magazine Ads Do Double Duty

by Tom Egelhoff

Most business magazines as well as other magazines often have what are called "Reader Response Cards."

Each ad has a number at the bottom of the ad and customers can circle numbers on a card for the ads that they would like more information about.

Next time you place a magazine ad see if you can get two response numbers.

One for those customers who want more information and a second one for customers who would like to hear from a sales person immediately.

Obviously, the customers who want a salesperson should be taken care of immediately which could turn into bigger profits for you.

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