How To Make A Small Business Magazine Ad Do Double Duty

by Tom Egelhoff

Author Tom Egelhoff

Most small business magazines as well as other magazines often have what are called "Reader Response Cards."

Each ad has a number at the bottom of the ad and customers can circle numbers on a card for the ads that they would like more information about.

Next time you place a magazine ad see if you can get two response numbers.

One for those customers who want more information and a second one for customers who would like to hear from a sales person immediately.

Obviously, the customers who want a salesperson should be taken care of immediately which could turn into bigger profits for you.

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