How To Get Your Ad Noticed

by Tom Egelhoff

For years I heard the old Playboy magazine joke about people buying the magazine to read the articles. I am one of those people who pick up magazines to read the ads. I am always looking for ways to make ads stand out from the crowd. I especially like scanning our local paper for some interesting advertising twist.

Over the years I've noticed one of the most effective attention getting ideas is to use your portrait in your ad. I'm always drawn to photos and I think most of us are too. Why? We want to know if we know the person. Who are they? What is their business? It's a secret that real estate and insurance people have know for years but few other professions use the tactic. Add a picture to your next ad and see the results for yourself.


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