Make It Easy For Customers
To Buy From You

by Tom Egelhoff

Author Tom Egelhoff As we prepare to enter a new era of doing business during "banking hours" is over.

Customers expect businesses to be available when they are. If you're a retailer, your newest competitor is the Internet.

The new definition of "shopping" is no longer an 800 number and a catalog it's a website, free shipping and a credit card.

Customers can shop 7 days a week, 24 hours a day.

You need to take advantage of any sales strategy that will attract customers.

Website, catalogs, free overnight delivery and personal service.

Schedule store hours to take advantage of traffic patterns.

The easier it is to do business the more business you'll do.

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