Define Your Image To Your Customers

by Tom Egelhoff

Has your company changed since last year? Maybe the time has come to reassess your image. If you've grown, changed locations, added locations, your image may have changed. But, have you let your customers know?

You are in your business every day, your customers are not. They don't often see what you take for granted. Review your marketing and business plans. Make sure the new products, services and locations are included in your advertising and marketing strategies.

Your customers will support you if they know what they are supporting.

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