Make Sure Customers
Can Identify Employees

by Tom Egelhoff

My wife will tell you that I'm one of those people who hates to shop for anything. Spending a lot of my life in sales I can't help but evaluate sales peoples performance as they try to discover what I want.

But, one of the most frustrating things for me, as a shopper, is not being able to tell the employees from the customers.

You don't have to go to the expense of uniforms but name badges would be helpful. I don't want to be attacked as soon as I enter a business but I do want to be able to find someone quickly if I have a question or are ready to make a purchase.

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