A Small Business Advertising Tip:
Don't Advertise The Wrong Product

by Tom Egelhoff

Author Tom Egelhoff One of the most common small business advertising mistakes is creating an ad that tells customers all about who you are instead of what you can do for them.

The business gives all sorts of fact about services expecting the customer to digest every word. Take it from me, they won't.

Every feature of your small business must have a benefit to your customer. They will read the history of your company if it benefits them in some way.

It's ok to talk about your experience and qualifications but be sure to tie in how the customer comes out ahead by knowing those things.

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